It’s not something we are looking to introduce any time soon here at Drive, but it does sound like fun!
An all-electric taxi service transported karaoke fans around the Ruisrock festival earlier this summer.
Travellers were encouraged to pay for their taxi rides by singing throughout the summer with the introduction of a new ride-sharing service.
Fortum Singalong Shuttle drivers refused cash and card payments and only took payments in the crazy form of karaoke songs!
The Ruisrock festival arrived in Finland between 6-8 July, combining rideshares with carpool karaoke is sure to make the whole experience one to remember.
Throughout the 3 day event, festival-goers were encouraged to use the emission-free, environmentally friendly electric cars and if they did take up the challenge, they weren’t charged any money for their taxi trips.
Each car was fitted with its own tablet, where passengers could select a song and belt out the lyrics together. Whilst this sounds easy and did indeed save festival-goers cash, if they stop singing at any time, their taxis would quickly stop the journey until they start singing again.
Fortum, the clean-energy company that is powering the operation, designed the taxi service to engage with their customers and further inspire them to take up cleaner energy solutions to make their own contributions to a cleaner world. The company sponsored a fleet of electric BMW cars and transformed them into a group of emission-free taxis.
‘‘With the introduction of Singalong Shuttle, we wanted to show people in a fun way just how comfortable and simple it is to drive an electric car. The quiet electric cars made it possible to enjoy singing without the background noise from a diesel or petrol engine and emissions’’ said Jussi Mälkiä, company brand manager.
One of the biggest energy providers in the Nordic region, Fortum’s intention was to introduce festival-goers to a new and sustainable method of transport, further in-keeping with its focus on smart energy-efficient solutions for the future.
Taxi passengers really did have the opportunity to experience their very own carpool karaoke – made popular by the comedian James Corden and his show segment where his celebrity friends sing with him in his car – amongst enjoying Europe’s second-oldest rock festival.